Introducing our new Title sponsor – Challenge Tires!..

Introducing our new Title sponsor – Challenge Tires!..

The 2020/21 London and South-East Cyclocross Races will be supported and sponsored by Challenge Tires – The Handmade tyre specialist from Italy that many of you will already be familiar with through their support of many athletes in the Pro ranks and also through our own competition for the last two seasons (the Challenge Tires Rider of the Race).

We’d like to thank Kinesis UK for a brilliant level of prizes and support in the past three seasons. Many of you will know that Upgrade Bikes is the home of both Kinesis UK and Challenge Tires, so we’ll continue to see Rory and his team supporting us at races – thanks to everyone at our favourite local distributor for their continued support!

Challenge Tires sponsor Tom Pidcock, Thibau Nys, Marianne Vos, local rider Ben Tulett, Anna Kay (above), the Star Casino Team, Eva Lechner and many others so we’re in great company! They produce four specific Cyclocross tyres (plus three gravel tyres and a sand tyre) for the UK market and offer these in several different versions including handmade tubular and handmade clincher tyres.

This year we won’t have podiums and we are promoting stand-alone races rather than a season-long league so we won’t be awarding prizes like normal – therefore Challenge Tires have stepped up and put forward a number of brilliant solutions. Firstly, with fewer numbers on the startline Challenge Tires will provide each organiser £200 towards each race that we are promoting – this will go directly to the teams that put the races on and this makes it possible to run races in these difficult times.

Next up, Challenge Tires will support two competitions at every race – the first of these follows the same guidelines as before. Simply nominate your rider of the day, based on something that displays the true spirit of cyclocross. Past winners have won because they helped another rider, conquered their demons or did something outstanding. You can nominate a rider via the Contact button on our website or by using the hashtag #londonxleague on Facebook or Instagram. The winner of the “Rider of the Day” at each race will receive a set of Challenge Tires Handmade Tubs or Clinchers direct to their door!

The second of our two competitions at each race will be for the racer who can score the fastest lap of the race – not necessarily the race winner as you could go all out on the first lap for the glory! So as to make the competition fair for all, the fastest laps from each category will be put into a hat and this will be drawn live on our Facebook page after each race – The winner of the “Fastest Lap” at each race will receive a set of Challenge Tires Handmade Tubs or Clinchers direct to their door!

Don’t forget to post a picture on social media with the tyres you won and tag us and Challenge in the photo!

Find out more about the Tires (tyres) here –

Find out where to buy Challenge Tires, including spares and accessories here –

Get the latest from Instagram here –

Get the latest from Facebook here –

Good luck to everyone and let’s go Racing! #londonxleague #challengetires #tireswinraces #feelthehandmade


Words and Photos by Glen Whittington